Bill has a strong artistic background and a love for the form, light and shade. Primarily a portrait and theme photographer, Bill sees photography as a collaborative activity with his clients and the environment. When a person wants to recreate a vintage scene or a specific look, he spends weeks collecting the items and developing the set working with the ideas his client brings to the table. He says ‘you never know what will come out on the day; it is always greater than the sum of its parts and the process of a photographic shoot can be a transformative experience’.

Bill seeks to capture the elusive element within all of us that makes a photograph come to life and still be interesting so that time and time again you can find something new within it. He is not a purist but sees photography as part of the artist’s tool box. Sometimes a simple black and white photograph as it is taken is perfect for what he and his client require, other times, artistic embellishment or posterisation or the photograph is simply used as a basis for traditional art forms. The work has developed further through requests from his clients to include pet portraits, small group work and many different ideas and themes.

Bill is easy going and is able to develop rapport very quickly with his clients partly through the developmental process for a shoot and mainly due to his chilled take on things. Many clients have said that he has put them at ease which enabled them to really get into the role or theme, dropping their fears and ideas about how they look or feel and going further into it than they ever expected. This evidenced in the photographs themselves.

That elusive energy that photography tries to encapsulate is found in nature and though Bill focusses his work on portraits, he does love to take landscapes when his artistic eye sees something that moves him.